Media Skills Training

Introduction to Media Skills
Our Introduction to Media Skills is a development session designed to assist small groups of individuals with preparation for media interviews. The purpose of this training is to familiarize the individual with the process of doing a media interview, the techniques that enable one to communicate well and “on-message” and the verbal and non-verbal communication traits that can both facilitate and complicate communications. Optimal attendance is 8-12 people and each participant will receive printed guidelines and a PowerPoint.

This three-hour interactive program will:
• Provide an overview of the media landscape and demonstrate the power of public relations and earned media
• Teach effective communication methods when working with the news media to convey your messages. It will help you to hone in on those key messages critical to your business.
• Increase your understanding of what journalists need, how news is defined and how journalists decide what is and is not newsworthy
• Share video clips to demonstrate both good and bad interview segments
• Provide do’s and don’ts when speaking with the media

Course Components
Why We Do Interviews
What Is News?
How to Handle Interviews
Non-verbal communication
Confrontational Situations

While this module is designed as media skills training, these same communications skills can and do apply to presenting in front of groups as well as in everyday communications with staff, associates and strategic partners.

Advanced Media Skills
For those with a need to prepare in a more in-depth manner, 1:1 training is also available. In a one-on-one setting, or in a group of two to three, we can complete simulated and taped interviews after which you will be able to see yourself as others see you. This will enable you to become aware of your communications strengths and practice on those areas which need areas improvement. This program is focused on video taped segments, review, adjust and repeat. Programs are a minimum of three hours in duration and all participants receive a disk or drive with taped interviews for review.

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