About

Who We Are   

       In 2010, Steve Goodyear founded ESG & Associates, a marketing and communications consultancy focusing on identifying and articulating strategic marketing messages to support organizations in technology, medical device and other industries. Goodyear is a seasoned marketing and communications strategist with demonstrated success in creating and delivering marketing and communications programs as a part of an integrated marketing portfolio. He is a former journalist and agency professional with a track record of successful media relations programs contributing to revenue generation for global FORTUNE 50 companies. Goodyear’s international experience includes substantial work in Europe and three years living in Hong Kong and working in Asia. In 2007, at the invitation of Royal Education, he delivered marketing courses in Hanoi and Ho Chi Minh City and he continues to teach marketing as an adjunct faculty member at the Carlson School of Management at the University of Minnesota. In 2015 he became Director of the Carlson School’s Institute for Research in Marketing.

What We Do

ESG & Associates creates and delivers marketing and communications programs for companies in technology industries such as medical device and high technology, including: strategic planning for marketing and communications; media skills training; reputation and issues management, crisis management and crisis communications and media relations and article placement. While technology marketing and communications is a core competency, we have delivered value for organizations in industries from energy to health care to building systems.

How We Can Help

Value for clients lies in programs that are efficient, effective and measured. We are rich in experience, but being a small consultancy, overhead is lower so costs to clients are reduced. We approach all our assignments from a strategic perspective so even the most isolated media placement reflects the overall strategy of the business. What that means is strategically positioned programs delivered in an effective and measured manner and the responsiveness that can only come from a nimble partner. While technology marketing and communications is a core competency, we have delivered that kind of value for organizations in industries from energy to health care to building systems, including:

  • Strategic planning for marketing and communications
  • Media skills training
  • Crisis management and crisis communications
  • Media relations programs
  • Business writing for copy, releases and B2B content
  • Global new product introduction
  • Research for B2B markets
  • Positioning and key messages

Who We Help

We’ve teamed with organizations from banks and insurance companies, to hospitals and   health care companies to leaders in information technology and medical device technology. Included are organizations like Motorola, Honeywell and Boston Scientific as well as small to mid-sized firms such as Terrapin Technologies and Bridgepoint Medical. Over 20 years experience in corporate communications enables ESG & Associates to deliver value in projects big and small.

 

Contact:

On the web:                   www.stephengoodyear.com

Vía mobile:                    952-807-8365

Vía email:                       steve@esgassociates.biz

On LinkedIn:                http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top

On Twitter:                   http://twitter.com/#!/StephenGoodyear

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