Lost control? That happened long ago.

Privacy is a thing of the past. Transparency has already happened, regardless of whether you chose to participate. These are the new realities of our cultures and how we communicate.

A lack of privacy used to be something we thought was only applicable to politics – if you had the courage to run for office you had to be ready to see bones from your closet appear on the front page. Traditional media was good at that. It was enough to scare some of the best and the brightest from running for public office. Others ran anyway and some like Colorado Governor Gary Hart even dared the media to expose them (not a wise idea it turns out).

Today it is not just the media that reveal our oft-hidden activities. Whether it is mobile phones with cameras or smart phones with video the ability to record content is ever-present. And Facebook, Twitter and a raft of social media make it easy to distribute – in mere seconds. Given that 70% of the world’s population has a mobile phone, the likelihood that you will escape being recorded is slim.

So control is gone and the best chance you have to have your story heard your way is to be the one telling it. Your carefully crafted message told via traditional media like television and print just will not get the job done in 2011. Being proactive, even aggressive, is the best insurance.

Welcome to the digital world. It is an exciting place where many things are possible. Secrecy, however, is unlikely to be one of them.

Curtiss Olsen says it well in, “Communication has changed — Are you ready?”

1. World population in 2011 is 7.1 billion people. According to the International Telecommunication Union (ITU) cell phone subscriptions hit 5 billion in 2010.

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