Monthly Archives: August 2011

Reputation CAN contribute to financial performance. Ask Apple.

That fact was apparent recently when Apple CEO Steve Jobs resigned. That particular day APL stock went up 1.3% on a down market day and then up another 3% the next day. Isn’t the departure of key management supposed to … Continue reading

Posted in Branding, Reputation and Issues Management | Comments Off on Reputation CAN contribute to financial performance. Ask Apple.

TV and the web compete for ad dollars

The transition in paid media is happening. Traditional daily newspapers are declining. So are lots of mass appeal magazines such as Newsweek and Time. Specialty magazines, however, have grown and continue to be introduced as the fragmentation of media in … Continue reading

Posted in Branding, Innovation | Comments Off on TV and the web compete for ad dollars

Lost control? That happened long ago.

Privacy is a thing of the past. Transparency has already happened, regardless of whether you chose to participate. These are the new realities of our cultures and how we communicate. A lack of privacy used to be something we thought … Continue reading

Posted in Branding, Crisis Communication, Media Relations, Reputation and Issues Management, Social Media | Comments Off on Lost control? That happened long ago.