Monthly Archives: July 2011

Your Content Will Start in 30 Seconds

One of the advantages of digital media is that it is measurable – and track able. But as the different methods of getting attention on the web multiply, so do the complications in delivering genuine value and measuring what that … Continue reading

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Lady Gaga: Brand Queen

Branding is simplistic and complex at the same time. There are core brands, umbrella brands, corporate brands, master brands (which, by the way are essentially the same) and people wonder is Macintosh a sub brand of Apple or is it … Continue reading

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