Monthly Archives: June 2011

Looking to tap into students? It’s Facebook, not Twitter.

A survey of 505 college students found that almost all of them had heard of Twitter but only a few use it. Researchers at the University of Illinois, Chicago interviewed 505 students from diverse ethnic and economic backgrounds and found … Continue reading

Posted in Media Relations, Social Media | Comments Off on Looking to tap into students? It’s Facebook, not Twitter.

Got a crisis? Get out in front of it.

Those were the words of Epsilon Data Management Chief Executive Bryan Kennedy when hackers stole consumers email addresses. Epsilon, a unit of Alliance Data Systems Corp, was not required to divulge the breech. Kennedy had a choice, be proactive or … Continue reading

Posted in Crisis Communication, Media Relations, Reputation and Issues Management | Comments Off on Got a crisis? Get out in front of it.

Listen Before You Leap

Social media experts agree. Before your company takes the plunge, lots of listening is in order. There are plenty of benefits to that, the obvious one being that you do not prematurely say or do anything that will come back … Continue reading

Posted in Innovation, Reputation and Issues Management, Social Media | Comments Off on Listen Before You Leap