Monthly Archives: April 2011

What the Internet Is Doing to Our Brains

The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr puts forth the thought that incessant multitasking is crippling our ability to focus and to apply deeper thought to higher level issues. According to NPR, Carr believes … Continue reading

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Crisis Communications – Who Should Speak?

There has been a spirited debate on LinkedIn in one of the groups about crisis communications, specifically the question, can and should crisis communications be outsourced? There have been lots of good opinions and documentation for both possible solutions. One … Continue reading

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Nine in Ten Marketers Use Social Media

Social media has its place in the marketing and communications mix – no question. But who is actively participating and influencing social media conversations and how much impact social media will provide for organizations is a well discussed topic. An … Continue reading

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Six Sigma and Total Quality Management Are Not for Everyone.

Mary Benner, an associate professor at the University of Minnesota’s Carlson School of Management on lean management practices like Six Sigma and Total Quality Management: “They focus on mapping processes and predictable, measurable improvement. My research shows that tends to … Continue reading

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To Tweet or not to Tweet

To Tweet or not to Tweet Twitter ramped up to prominence quickly (Twitter COO Dick Costolo says Twitter is now attracting 190 million visitors per month and generating 65 million Tweets a day). Marketers worldwide are working to leverage this … Continue reading

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