Monthly Archives: March 2011

Americans Turn to the Internet for News

According to the Pew Project for Excellence in Journalism in its “State of the News Media” report, Americans turn to the Internet in increasing numbers for information. When asked where they received “most of their news about national and international … Continue reading

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Among the benefits of monitoring social media:

Among the benefits of monitoring social media: – Crisis management detection – Monitor customer comments, good and bad – Identify media coverage trends – Competitive analysis – Enable quick response time to issues – Monitor your image/profile – See how … Continue reading

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“No comment” is a risky strategy

When a company declines to comment in a “controversial situation,” about 65 percent of Americans think the company is guilty of wrongdoing (Porter Novelli). Many think that is a conservative estimate.

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Some crisis situations are entirely avoidable

Cited by Business Insider as among the biggest PR disasters of the decade is the early 2007 JetBlue flights at JFK airport that were delayed for up to 11 hours while they kept the passengers on the planes! The media … Continue reading

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