Category Archives: Media Relations
Medical device makers are, at last, dipping their toes in the direct to consumer advertising waters. In a January 17th article in the Minneapolis Star Tribune Medical device makers get into the ad game, heating up ethics debate reporter Joe … Continue reading
A growing trend in communications was highlighted by Apple yesterday in its announcement of new products, including the iPhone 6 and the Apple Watch. Wearable technology. Samsung and other competitors are already there in a big way. Now comes the … Continue reading
It seems simple. But every day we pick up a newspaper or go to a web site and see that once again, someone has violated the two most important core principles of crisis communications – of all communications for that … Continue reading
Those were the words of Epsilon Data Management Chief Executive Bryan Kennedy when hackers stole consumers email addresses. Epsilon, a unit of Alliance Data Systems Corp, was not required to divulge the breech. Kennedy had a choice, be proactive or … Continue reading
According to the Pew Project for Excellence in Journalism in its “State of the News Media” report, Americans turn to the Internet in increasing numbers for information. When asked where they received “most of their news about national and international … Continue reading
When a company declines to comment in a “controversial situation,” about 65 percent of Americans think the company is guilty of wrongdoing (Porter Novelli). Many think that is a conservative estimate.