Category Archives: Media Relations

Medical device makers get into the advertising business

Medical device makers are, at last, dipping their toes in the direct to consumer advertising waters. In a January 17th article in the Minneapolis Star Tribune Medical device makers get into the ad game, heating up ethics debate  reporter Joe … Continue reading

Posted in Media Relations, Reputation and Issues Management | Leave a comment

Wearable technology. Imagine that!

A growing trend in communications was highlighted by Apple yesterday in its announcement of new products, including the iPhone 6 and the Apple Watch. Wearable technology. Samsung and other competitors are already there in a big way. Now comes the … Continue reading

Posted in Branding, Media Relations, Reputation and Issues Management | Comments Off on Wearable technology. Imagine that!

Lessons from the world of sports

Digital communications are so fast that it is hard to recall or otherwise repair messages if you deliver that occasional mis-statement. Social media has made sure of that. Now we see further proof from the sports world of all places. … Continue reading

Posted in Media Relations, Reputation and Issues Management, Social Media, Uncategorized | Comments Off on Lessons from the world of sports

Into Battle Without Armor

That’s what one regional official of the Susan G. Komen for the Cure foundation commented it felt like. “We were eaten alive,” said one. Another commented that “there was no crisis management plan…they were completely caught off guard.” The furor … Continue reading

Posted in Crisis Communication, Media Relations, Reputation and Issues Management, Social Media | Comments Off on Into Battle Without Armor

Tell the truth and tell it quickly.

It seems simple. But every day we pick up a newspaper or go to a web site and see that once again, someone has violated the two most important core principles of crisis communications – of all communications for that … Continue reading

Posted in Crisis Communication, Media Relations, Reputation and Issues Management, Uncategorized | Comments Off on Tell the truth and tell it quickly.

Lost control? That happened long ago.

Privacy is a thing of the past. Transparency has already happened, regardless of whether you chose to participate. These are the new realities of our cultures and how we communicate. A lack of privacy used to be something we thought … Continue reading

Posted in Branding, Crisis Communication, Media Relations, Reputation and Issues Management, Social Media | Comments Off on Lost control? That happened long ago.

Looking to tap into students? It’s Facebook, not Twitter.

A survey of 505 college students found that almost all of them had heard of Twitter but only a few use it. Researchers at the University of Illinois, Chicago interviewed 505 students from diverse ethnic and economic backgrounds and found … Continue reading

Posted in Media Relations, Social Media | Comments Off on Looking to tap into students? It’s Facebook, not Twitter.

Got a crisis? Get out in front of it.

Those were the words of Epsilon Data Management Chief Executive Bryan Kennedy when hackers stole consumers email addresses. Epsilon, a unit of Alliance Data Systems Corp, was not required to divulge the breech. Kennedy had a choice, be proactive or … Continue reading

Posted in Crisis Communication, Media Relations, Reputation and Issues Management | Comments Off on Got a crisis? Get out in front of it.

Americans Turn to the Internet for News

According to the Pew Project for Excellence in Journalism in its “State of the News Media” report, Americans turn to the Internet in increasing numbers for information. When asked where they received “most of their news about national and international … Continue reading

Posted in Media Relations | Comments Off on Americans Turn to the Internet for News

“No comment” is a risky strategy

When a company declines to comment in a “controversial situation,” about 65 percent of Americans think the company is guilty of wrongdoing (Porter Novelli). Many think that is a conservative estimate.

Posted in Crisis Communication, Media Relations, Reputation and Issues Management | Comments Off on “No comment” is a risky strategy