Category Archives: Social Media

Listen Before You Leap

Social media experts agree. Before your company takes the plunge, lots of listening is in order. There are plenty of benefits to that, the obvious one being that you do not prematurely say or do anything that will come back … Continue reading

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Nine in Ten Marketers Use Social Media

Social media has its place in the marketing and communications mix – no question. But who is actively participating and influencing social media conversations and how much impact social media will provide for organizations is a well discussed topic. An … Continue reading

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To Tweet or not to Tweet

To Tweet or not to Tweet Twitter ramped up to prominence quickly (Twitter COO Dick Costolo says Twitter is now attracting 190 million visitors per month and generating 65 million Tweets a day). Marketers worldwide are working to leverage this … Continue reading

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Among the benefits of monitoring social media:

Among the benefits of monitoring social media: – Crisis management detection – Monitor customer comments, good and bad – Identify media coverage trends – Competitive analysis – Enable quick response time to issues – Monitor your image/profile – See how … Continue reading

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