Category Archives: Social Media

Marketing Takeaways From An Election To Forget

All the controversy aside, there are a few things worth remembering from the way the candidates managed marketing and communications in this recent presidential election.We all tend to ignore the fundamentals at times and this serves as a reminder that … Continue reading

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What the Internet Is Doing to Our Brains Part II

The torrent of new technology and new ways to use it is unrelenting. Some push back. There is a recent emphasis by some investment management companies on human financial advisors, advisors that are actually NOT robo advisors, that new class … Continue reading

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Growth in Smartphones Spurs Content at Google

Have you used the Google search engine lately and seen more content than you expected on your first screen? I recently Googled (yes, it’s a verb) seeking hotels in Prague’s city center and saw the expected Expedia ad at the … Continue reading

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Big Data Is No Panacea

The NSA, Target data breach and other issues aside, the future of Big Data is bright – so bright that industry experts’ biggest concern is often a lack of skilled people to implement data management programs in organizations. All the … Continue reading

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How to compete with smartphones when delivering content

So many professionals still struggle with presentations – any presentations, big or small. Like many things it all comes down to a few simple components. Keep it simple, the human brain can only absorb a limited amount of data in … Continue reading

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Lessons from the world of sports

Digital communications are so fast that it is hard to recall or otherwise repair messages if you deliver that occasional mis-statement. Social media has made sure of that. Now we see further proof from the sports world of all places. … Continue reading

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Into Battle Without Armor

That’s what one regional official of the Susan G. Komen for the Cure foundation commented it felt like. “We were eaten alive,” said one. Another commented that “there was no crisis management plan…they were completely caught off guard.” The furor … Continue reading

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Lost control? That happened long ago.

Privacy is a thing of the past. Transparency has already happened, regardless of whether you chose to participate. These are the new realities of our cultures and how we communicate. A lack of privacy used to be something we thought … Continue reading

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Your Content Will Start in 30 Seconds

One of the advantages of digital media is that it is measurable – and track able. But as the different methods of getting attention on the web multiply, so do the complications in delivering genuine value and measuring what that … Continue reading

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Looking to tap into students? It’s Facebook, not Twitter.

A survey of 505 college students found that almost all of them had heard of Twitter but only a few use it. Researchers at the University of Illinois, Chicago interviewed 505 students from diverse ethnic and economic backgrounds and found … Continue reading

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