Category Archives: Branding

Reputation CAN contribute to financial performance. Ask Apple.

That fact was apparent recently when Apple CEO Steve Jobs resigned. That particular day APL stock went up 1.3% on a down market day and then up another 3% the next day. Isn’t the departure of key management supposed to … Continue reading

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TV and the web compete for ad dollars

The transition in paid media is happening. Traditional daily newspapers are declining. So are lots of mass appeal magazines such as Newsweek and Time. Specialty magazines, however, have grown and continue to be introduced as the fragmentation of media in … Continue reading

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Lost control? That happened long ago.

Privacy is a thing of the past. Transparency has already happened, regardless of whether you chose to participate. These are the new realities of our cultures and how we communicate. A lack of privacy used to be something we thought … Continue reading

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Your Content Will Start in 30 Seconds

One of the advantages of digital media is that it is measurable – and track able. But as the different methods of getting attention on the web multiply, so do the complications in delivering genuine value and measuring what that … Continue reading

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Lady Gaga: Brand Queen

Branding is simplistic and complex at the same time. There are core brands, umbrella brands, corporate brands, master brands (which, by the way are essentially the same) and people wonder is Macintosh a sub brand of Apple or is it … Continue reading

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