Category Archives: Branding

Marketing Takeaways From An Election To Forget

All the controversy aside, there are a few things worth remembering from the way the candidates managed marketing and communications in this recent presidential election.We all tend to ignore the fundamentals at times and this serves as a reminder that … Continue reading

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Growth in Smartphones Spurs Content at Google

Have you used the Google search engine lately and seen more content than you expected on your first screen? I recently Googled (yes, it’s a verb) seeking hotels in Prague’s city center and saw the expected Expedia ad at the … Continue reading

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Lessons from The Interview

Never mind that North Korea’s Supreme leader Kim Jong-un was able to get into the SONY organization’s files and embarrass Seth Rogan and a handful of SONY executives, the real culprit is organized crime and the burgeoning market for consumer … Continue reading

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A Solid Plan at Cadillac

News in the Wall St. Journal (paid subscription) is that the new head of Cadillac, Johan de Nysschen, will take steps to revive the brand in light of sluggish sales in the USA. His approach is practical but it may … Continue reading

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Wearable technology. Imagine that!

A growing trend in communications was highlighted by Apple yesterday in its announcement of new products, including the iPhone 6 and the Apple Watch. Wearable technology. Samsung and other competitors are already there in a big way. Now comes the … Continue reading

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Don’t Forget Internal Branding

Branding. An external program for the most part, right? Not necessarily. More and more organizations are realizing that the internal, employee communications benefits from branding are worthwhile, even necessary. An HBR paper by Omilion-Hodges and Baker (“Everyday talk and convincing … Continue reading

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Big Data Is No Panacea

The NSA, Target data breach and other issues aside, the future of Big Data is bright – so bright that industry experts’ biggest concern is often a lack of skilled people to implement data management programs in organizations. All the … Continue reading

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Effective communication in increasingly diverse environments

Good, productive internal communications has arguably become harder, not easier. In Top Issues Facing CEOs in a March Wall Street Journal article two common themes are innovation and recruiting and keeping top people. One would think they complement each other. … Continue reading

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Branding Evolves in China

A recent Wall St Journal article “China Tries the Finer Things”,http://tinyurl.com/bu2uer8 , talks about Chinese investors buying luxury brands from European companies that have suffered from the recent soft local market. China’s Shandong Heavy Industry Group recently purchased Italian yacht … Continue reading

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Brand in a Bad Economy

Revenues are not the only thing that suffers when the economy slumps. Brands take a hit. Research clearly shows that consumers increasingly scrutinize purchases, re-evaluate brand loyalties and are prone to trade down on brand purchases. What’s an organization to … Continue reading

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