Category Archives: Innovation

What the Internet Is Doing to Our Brains Part II

The torrent of new technology and new ways to use it is unrelenting. Some push back. There is a recent emphasis by some investment management companies on human financial advisors, advisors that are actually NOT robo advisors, that new class … Continue reading

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Growth in Smartphones Spurs Content at Google

Have you used the Google search engine lately and seen more content than you expected on your first screen? I recently Googled (yes, it’s a verb) seeking hotels in Prague’s city center and saw the expected Expedia ad at the … Continue reading

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Big Data Is No Panacea

The NSA, Target data breach and other issues aside, the future of Big Data is bright – so bright that industry experts’ biggest concern is often a lack of skilled people to implement data management programs in organizations. All the … Continue reading

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Effective communication in increasingly diverse environments

Good, productive internal communications has arguably become harder, not easier. In Top Issues Facing CEOs in a March Wall Street Journal article two common themes are innovation and recruiting and keeping top people. One would think they complement each other. … Continue reading

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Digital Divide?

The Digital Divide. The long talked about chasm between the haves and the have-nots in the American economy. For years, access to technology and the ability to use the Internet have been described as a growing gap in not only … Continue reading

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TV and the web compete for ad dollars

The transition in paid media is happening. Traditional daily newspapers are declining. So are lots of mass appeal magazines such as Newsweek and Time. Specialty magazines, however, have grown and continue to be introduced as the fragmentation of media in … Continue reading

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Your Content Will Start in 30 Seconds

One of the advantages of digital media is that it is measurable – and track able. But as the different methods of getting attention on the web multiply, so do the complications in delivering genuine value and measuring what that … Continue reading

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Lady Gaga: Brand Queen

Branding is simplistic and complex at the same time. There are core brands, umbrella brands, corporate brands, master brands (which, by the way are essentially the same) and people wonder is Macintosh a sub brand of Apple or is it … Continue reading

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Listen Before You Leap

Social media experts agree. Before your company takes the plunge, lots of listening is in order. There are plenty of benefits to that, the obvious one being that you do not prematurely say or do anything that will come back … Continue reading

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Prepare to Be Surprised in China

So you are interested in expanding into the world’s fastest growing economy – China. Take some counsel from those that are there already. One area of struggle is measuring progress. How do you estimate growth in the PRC when even … Continue reading

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