Author Archives: Stephen Goodyear

Wearable technology. Imagine that!

A growing trend in communications was highlighted by Apple yesterday in its announcement of new products, including the iPhone 6 and the Apple Watch. Wearable technology. Samsung and other competitors are already there in a big way. Now comes the … Continue reading

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Don’t Forget Internal Branding

Branding. An external program for the most part, right? Not necessarily. More and more organizations are realizing that the internal, employee communications benefits from branding are worthwhile, even necessary. An HBR paper by Omilion-Hodges and Baker (“Everyday talk and convincing … Continue reading

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Big Data Is No Panacea

The NSA, Target data breach and other issues aside, the future of Big Data is bright – so bright that industry experts’ biggest concern is often a lack of skilled people to implement data management programs in organizations. All the … Continue reading

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Effective communication in increasingly diverse environments

Good, productive internal communications has arguably become harder, not easier. In Top Issues Facing CEOs in a March Wall Street Journal article two common themes are innovation and recruiting and keeping top people. One would think they complement each other. … Continue reading

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How to compete with smartphones when delivering content

So many professionals still struggle with presentations – any presentations, big or small. Like many things it all comes down to a few simple components. Keep it simple, the human brain can only absorb a limited amount of data in … Continue reading

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Lessons from the world of sports

Digital communications are so fast that it is hard to recall or otherwise repair messages if you deliver that occasional mis-statement. Social media has made sure of that. Now we see further proof from the sports world of all places. … Continue reading

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Technology and healthcare

Advances in technology combined with changes fostered by the Affordable Care Act (ACA) promise to make the healthcare landscape very different in the coming months. Ubiquitous broadband and wireless access now make it possible for a patient to have a … Continue reading

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Can Non-Profits Lead the Way in Health and Human Services?

A recent article in the Wall St Journal suggests that they can, in the USA anyway. The Chronicle of Philanthropy says Americans are the most generous contributors on the planet, giving 2% of our annual GDP or twice as much … Continue reading

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26 Things Pro Athletes Should Never Say

#21 – Stop asking to be traded to Monaco. Media skills training can have a lighter side– especially if your trainer includes some videos of President George Bush in full bumbling mode. For President Bush it was often the delivery. … Continue reading

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Branding Evolves in China

A recent Wall St Journal article “China Tries the Finer Things”,http://tinyurl.com/bu2uer8 , talks about Chinese investors buying luxury brands from European companies that have suffered from the recent soft local market. China’s Shandong Heavy Industry Group recently purchased Italian yacht … Continue reading

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