Author Archives: Stephen Goodyear

Marketing Takeaways From An Election To Forget

All the controversy aside, there are a few things worth remembering from the way the candidates managed marketing and communications in this recent presidential election.We all tend to ignore the fundamentals at times and this serves as a reminder that … Continue reading

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Medical device makers get into the advertising business

Medical device makers are, at last, dipping their toes in the direct to consumer advertising waters. In a January 17th article in the Minneapolis Star Tribune Medical device makers get into the ad game, heating up ethics debate  reporter Joe … Continue reading

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The Economist Weighs In On Data Security

We mentioned earlier in this space, outsourcing security and regularly testing your defenses are two specific ways to get better at protecting yourself. But here’s one approach that is plausible but rarely used. Apply deception. Deliberately plant data with enticing … Continue reading

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Hackers Focus On the Little Guys

It is the Target, Home Depot and U.S. government breaches that get all the attention but in a Verizon Data Breach Report it is the little guys who get hit the most often. Companies with fewer than 100 employees bear … Continue reading

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Crisis Damage Quantified

Occasionally we see it….data that deliver metrics on behavior. A recent article in the Wall St. Journal “At Work: An Executive’s Misdeeds Often Prove to Be Costly” cited a Mississippi State University , Drexel University study that suggests bad behavior … Continue reading

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What the Internet Is Doing to Our Brains Part II

The torrent of new technology and new ways to use it is unrelenting. Some push back. There is a recent emphasis by some investment management companies on human financial advisors, advisors that are actually NOT robo advisors, that new class … Continue reading

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Growth in Smartphones Spurs Content at Google

Have you used the Google search engine lately and seen more content than you expected on your first screen? I recently Googled (yes, it’s a verb) seeking hotels in Prague’s city center and saw the expected Expedia ad at the … Continue reading

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Even cheapskates want customer service

“You get what you pay for” is a mantra that has been with us a long time but that doesn’t keep people from complaining and wanting more than their money’s worth. The Internet has given us more and faster ways … Continue reading

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Lessons from The Interview

Never mind that North Korea’s Supreme leader Kim Jong-un was able to get into the SONY organization’s files and embarrass Seth Rogan and a handful of SONY executives, the real culprit is organized crime and the burgeoning market for consumer … Continue reading

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A Solid Plan at Cadillac

News in the Wall St. Journal (paid subscription) is that the new head of Cadillac, Johan de Nysschen, will take steps to revive the brand in light of sluggish sales in the USA. His approach is practical but it may … Continue reading

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